Benefits of QR Codes on your Product Labels

Quick Response (QR) codes are increasingly popping up on product labels. They are a great way to link to additional information about your product or business in case of space limitations on your product label, or encourage brand engagement.

In its unique design, a QR code contains a link to the page of a website. What makes QR codes special is that you don’t need a special scanner for reading them. All you need is a smartphone for deciphering the code. This is the point that has made QR codes so popular on product labels. With QR codes, consumers don’t need to remember the website mentioned on the label for them to visit, or a contest mentioned for them to enter. They can pull up the code on their phone, and take the action right then and there. This lets consumers engage with your brand with far more immediacy than before.

Here are some great ways to leverage QR codes on your product labels to benefit your business.

1. Increase Social Media Engagement

Social media holds huge importance for all businesses today, and QR codes on product labels can take consumers right to your profiles in Facebook, Instagram, Twitter or other social media sites. Immediate access to your profiles makes for easy interaction with and further exposure to your brand.

2. Reward Customers

Instead of giving a social media link, you can reward your customers through your QR code. For this, link the code to a ready-to-scan coupon. By utilizing this digital coupon, you can offer seasonal, selective or frequently changing rewards for your customers.

3. Let Customers Access Your Content

Content is king, and you can make your QR code link to content that promotes your products or services. Go for blogs, articles, how-to videos, and similar online content that enhances your brand.

4. Provide More Information

Want to provide more information to customers about your product?

Food products - link to recipes and nutritional facts.

Beauty products - link to instructional videos.

No matter the type of product, you can link your code to a website page featuring all value added information for your customers. In this way, your QR code acts as an extension of your label, while cutting down the clutter on the label.

5. Draw Customers to Your Website

QR codes can be employed as a tool for connecting customers directly to your company’s website. While there, they will be exposed to your brand more deeply and likely explore your other products, leading to an extended purchase.

6. Boost Online Traffic, Strengthen SEO

With a QR code you can direct consumers to your business website, videos and images, which will enhance your web presence. The increased traffic and views improve the search engine ranking for online assets as well as building social media optimization.

7. Create Social Proof

To build an offline community, consider using your online communities as social proof of the expertise and influence of your company. For example, you can link your QR code to particular blog posts, which have received a lot of activity. In this way, QR codes can help you build brand trust and reputation.

With the ability to offer you the above mentioned advantages, QR codes have the potential to revolutionize your branding and marketing campaign. They help you elevate your mobile advertising and marketing efforts. Marketing today is dynamic, and most things are virtual. Everyone has a smartphone which provides them easy and quick access to the internet and your content. QR codes are an effective way to reach and engage your customers. Cheap and easy to create, these codes can significantly increase your customer interaction.

So, use QR codes to your advantage, and come up with great ways to drive brand engagement using these codes. The results would certainly be rewarding for your business.

Get product labeling advice

If you have questions about incorporating QR codes in your product label design, we can help. Our label team has in-depth knowledge on everything label related and truly enjoys helping others by sharing our expertise.

Call us at 855-417-8080 or email us at team@inkwiselabel.com today for help getting started on your label project.